SLAC’s SPIRES database has a link you can use to search for articles heavily cited during 2009 and 2010. Just looking at the hep-th papers, three are review articles of older work on applying AdS/CFT to condensed matter physics, three are about Erik Verlinde’s claims that gravity is an “entropic force”, and the rest are about Petr Horava’s non-relativistic theory of quantum gravity.
The story of hep-th in 2009/10 seems to be that the only new ideas getting attention are ones coming from prominent string theorists who have become apostates advocating non-string theory approaches to quantum gravity. The idea of getting gravity out of simple thermodynamics didn’t get much attention back in 1995 when Ted Jacobson was discussing it, partly because it didn’t seem to go anywhere, partly because the conventional wisdom was that the spin-two massless mode of a string was the reason for gravity. Now that, fifteen years later, a prominent string theorist is promoting the idea (see his recent Harvard colloquium on the topic here), it is getting a lot of attention.
Those abandoning string theory as an explanation for quantum gravity do need to be careful in how they describe what they are doing; see for example the first part of the most heavily cited hep-th paper of 2009 (Horava’s), which begins as follows:
In recent decades, string theory has become the dominant paradigm for addressing questions of quantum gravity. There are many indications suggesting that string theory is sufficiently rich to contain the answers to many puzzles, such as the information paradox or the statistical interpretation of black hole entropy. Yet, string theory is also a rather large theory, possibly with a huge landscape of vacua, each of which leads to a scenario for the history of the universe which may or may not resemble ours. Given this richness of string theory, it might even be logical to adopt the perspective in which string theory is not a candidate for a unique theory of the universe, but represents instead a natural extension and logical completion of quantum field theory. In this picture, string theory would be viewed—just as quantum field theory—as a powerful technological framework, and not as a single theory.
If string theory is such an apparently vast structure, it seems natural to ask whether quantum gravitational phenomena in 3 +1 spacetime dimensions can be studied in a self-contained manner in a ‘‘smaller’’ framework. A useful example of such a phenomenon is given by Yang-Mills gauge theories in 3 + 1 dimensions. While string theory is clearly a powerful technique for studying properties of Yang-Mills theories, their embedding into string theory is not required for their completeness: In 3 + 1 dimensions, they are UV complete in the framework of quantum field theory.
In analogy with Yang-Mills, we are motivated to look for a ‘‘small’’ theory of quantum gravity in 3 + 1 dimensions, decoupled from strings.
Update: A commenter points out that Verlinde has just received a 2 million euro grant to support this kind of research, more info available here.

